Tech Industry Investigate

NEC Set to Expand Market for Ads, Content on Public Screens; Rapid Payback Expected

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Executive Summary

NEC did not just want to enter the market for digital place-based advertising - the advertising that appears on screens in malls, airports, and other venues. It wanted to expand that market by changing how advertisers and network operators do business. To do that, NEC is about to launch a pair of Web-based applications that largely automate the manual processes that make up the traditional ad campaign. These include identifying potential ad networks, negotiating placement, managing the final product, and reporting on ad play. To create a fully functional, robust solution quickly and cost effectively, NEC turned to Microsoft technologies and Project Leadership Associates, a Microsoft Gold Certified Partner.

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