Storage

New B2C Launch Strategy Delivers Extraordinary Sales

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Executive Summary

Seagate Technology has been providing the storage devices at the center of computers, their challenge is that bypass traditional B2B channels to reach end-users about revolutionary new storage drive, with limited expenditures, get attention of influential customers such as gamers and other enthusiasts and create new launch model that focuses on viral marketing channels. They chose Cisco to overcome these challenges. They implemented Cisco WebEx online tools. WebEx-facilitated product launch garners, Cisco Advanced Services help ensure glitch-free event and down-to-earth dialogue with key customers and WebEx tools let Seagate assemble far-flung speakers for webcast without need for travel. The results of deploying Cisco were exceeded initial unit sales goal by 300 percent, Created instant backlog of demand and Created viral marketing effect.

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