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New Dell.com Boosts the Customer Experience While Reducing IT Effort

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Executive Summary

Dell relies on its public Web site, Dell.com, as a key channel for its direct sales. To help customers more easily find the information they need and to simplify site management, Dell decided to redesign the underlying architecture of the site. It chose a solution based on Microsoft products and technologies, including Microsoft Office SharePoint Server 2007, FAST enterprise search technology, and the Microsoft .NET Framework. With this new solution, Dell can provide a more personal, efficient shopping experience that builds customer loyalty and helps ensure the completion of purchases. The solution also reduces the need to involve the IT department in Web content management.

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