New E-commerce Site Quickly Builds Customer Confidence With GeoTrust SSL Certificates launched its online store, it needed a name customers could trust to secure e-commerce transactions and build customer confidence in its web site.'s main challenges are secure transactions to earn customer trust and build confidence in new business, differentiate company in a highly competitive market, and find effective, affordable security ideal for a fast-growing start-up company. They chose GeoTrust to overcome these challenges. GeoTrust implemented QuickSSL certificates, a solution that met the company's need for basic encryption and upgraded to True BusinessID Wildcard. The results of choosing GeoTrust were experienced rapid growth, minimized online security costs during startup phase and kept ongoing costs low, and instill confidence on every web page with GeoTrust True Site Seal.

Provided by: GeoTrust Topic: Security Date Added: Aug 2010 Format: PDF

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