Tech Industry

New Screen Advertising Platform For Digital Cinema Media

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Executive Summary

Digital Cinema Media (DCM) is a business venture between Cineworld and Odeon Cinemas to supply on screen advertising to the cinema screen within the UK. To solve the contractual and cost challenges, DCM and Capgemini replaced Oracle eBusiness Suite R11.5.9 with version R12. This standard package was chosen to reduce future upgrade costs. The project was delivered on-time and within budget, and without disruption to the business. DCM is now running a fully supported version of the Oracle software suite and all their other client projects now integrate with this application.

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