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With the Microsoft Dynamics CRM business management solution already in use within the New Zealand Ministry of Economic Development (MED), it became clear that it offered a framework that could be extended cost effectively to develop and deliver other new custom applications at an accelerated pace. Used in this context, this is referred to by Microsoft as xRM, a line-of-business application framework for the management of any business entity - beyond just customer, the "x" could stand for asset management, citizen management, and much more. The xRM framework uses the same framework that underlies Microsoft Dynamics CRM, making it the ideal solution.
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