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Newell Rubbermaid wanted a common and cost-effective way to manage its more than 30 brand Web sites, while giving each of those sites the distinctive look and function that the brand required. Newell Rubbermaid turned to digital agency LBi Atlanta to replace open source and other technology with Microsoft-based technology. The company expects to save U.S.$1.5 million in fees, capital depreciation, and other costs for content updates and platform maintenance over two years.
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