Mobility

News Network Gives Publishers Deep Business Insights for Selling Online Content

Date Added: May 2010
Format: WORD

The Associated Press (AP) strives to be "The essential global news network." Every day, AP member organizations deliver news to more than half of the world's population. With the shift in the journalism industry to an online viewership, the AP needed to help its member organizations capitalize on the content they publish online. The not-for-profit designed a news tracking system, and using Microsoft SharePoint Server 2010, gave publishers the power to track where and how their content is used so that they can best meet audience demand and make better decisions as to how to license, sell, protect, and extend their content. The system will allow the AP to help members interpret massive amounts of data in easy-to-understand reports.