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News Outdoor Group Achieves Advertising Success With SAP and IBM

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Executive Summary

News Outdoor Group is the seventh-largest outdoor advertising operator in the world. News Outdoor Group's ERP package and server system was unable to deal with the demands of rapid business growth. Reliability was a crucial factor, as computational delays from internal software threatened to undermine customer confidence. News Outdoor Group chose IBM to overcome these challenges. Working with IBM, the group replaced its outdated infrastructure with SAP ERP solutions and IBM Power 570 servers. This met the company's requirement for a scalable platform that would serve its needs for at least 10 years. The results of deploying IBM were the group obtained a high-performance solution which dynamically reallocates virtual resources to optimize computing power, increasing reliability and streamlining the task of network administration.

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