Nikon Corporation - New CRM Software Gives Sales and Management More Flexibility

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Executive Summary

Precision is the business of Nikon, a Japanese technology corporation. Whether dealing with a high-resolution camera or a scientifically precise microscope?the point is to always focus on the details. Before, Nikon GmbH Deutschland had a less detail-oriented approach to customer data. Data was distributed across several systems, which was more of a hindrance than a help to sales. Staff lacked important information during customer visits and found that routine tasks like preparing sales reports were a lot of work. Nikon decided to address these issues with professional CRM software. Nikon now is using Microsoft Dynamics? CRM for quick and simplified collection of data, which has resulted in better quality in the reporting system. Management now has much more sales information available for decision making. Also, more efficient business processes have resulted in additional timesavings.

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