Big Data

Northern Tool + Equipment Optimizes Prices With SAS

Date Added: Aug 2010
Format: PDF

Northern Tool is committed to price leadership in multiple categories. Merchants needed an automated solution with the ability to predict sales and profit outcomes based on how a product is priced. To master these challenges Northern Tool chose SAS. Northern Tool has successfully deployed two other SAS solutions: SAS Marketing Automation, SAS Business Intelligence. With SAS Marketing Automation, the company saved $500,000 per year in outsourcing fees and gained greater control of its marketing program and With SAS Business Intelligence, Northern Tool's business users have an easy-to-use solution for viewing data, analyzing it and creating reports without IT support. Meanwhile, IT no longer spends 15 hours a week supporting business users.