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NRK Captures Gold for High-Quality Winter Olympics Coverage, More Than 1 in 4 Norwegians Tune in Online

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Executive Summary

The Norwegian Broadcasting Company (NRK), Norway's largest media organization, wanted to provide greatly enhanced online coverage of the 2010 Winter Olympics, including live events. The company engaged with Microsoft and leading technology partners to take advantage of Microsoft Silverlight and Internet Information Services (IIS) Smooth Streaming to provide Web-based coverage of the Olympics, both live and on-demand. NRK met the challenge of Winter Olympics coverage with astonishing success, providing more than 1 million hours of streamed video in crystal clear, 720p HD. The combination of IIS Smooth Streaming and Silverlight provided a compelling, powerful experience for Norway's sports fans.

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