Nucleus Research Case Study: 2nd Wind

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Executive Summary

2nd Wind was founded in Minneapolis in 1991 as a specialty used exercise equipment dealer, and grew rapidly. It found that its collaboration and project management needs stretched beyond just Exchange and it would likely need to invest in other tools (such as Microsoft Project) as well. It also needed to explore cloud computing options that would enable it to cost-effectively managing its messaging environment while providing geographically distributed users with collaborative tools. 2nd Wind deployed Google Apps to replace its existing Microsoft Exchange environment and support broader collaboration, reducing IT costs while improving cross-company communication and collaboration.

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