E-Commerce

Office Depot Increases Metrics With Multiple Channels

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Executive Summary

Office Depot, Inc. is a global supplier of office products and services that sells to 44 countries across North America, Europe, Asia, and Latin America. Office Depot teamed up with Microsoft Advertising to conduct a study focused on understanding the brand lift an Office Depot search or display campaign receives when running together with other online channels. They wanted to determine which combinations of search, display, and content ads best drove Office Depot's brand metrics. The study was conducted among 120 participants who were evaluated with eye-tracking tests and post-session surveys. The participants were exposed to various combinations of Microsoft display, search, and content advertising methods and evaluated for brand metrics like message recall and purchase intent.

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