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OmniMatic wanted to implement a customer relationship management solution for a client in the civil construction industry to provide an easy-to-use, intuitive log of all contacts and sales opportunities and eliminate the use of paper and Microsoft Excel worksheets (which both telemarketing and real estate agents were using for commercial projects), making client sales more professional. The challenge was to automate the client's business administration processes, providing quick, secure access to information, especially with regard to the work agents perform. OmniMatic implemented a Voice over IP (VoIP) call center equipped with Oracle CRM On Demand at the client's commercial project showroom, enabling secure, fast data logs and enabled management of contacts and venture sales opportunities, cutting information-logging times in half and tripling the number of leads generated.
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