Online Consumer Media Company Optimizes Broadband Video

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Executive Summary

PureVideo Networks, faced business challenge to respond to fast-paced and changing business needs to reduce Operational Expense (OPEX) associated with application costs which provide a superior user experience that encourages repeat visits to sites and need to protect resources from unwanted internet traffic. They deployed to Cisco Application Networking platform including: Cisco Catalyst 6500 Series Switches, Cisco Application Control Engine (ACE) service modules, Firewall Services Module (FWSM), Network Accounting Module, Intrusion Prevention Module. As a result Ability to more quickly scale and support traffic growth thereby creating more opportunity for advertising revenues and increased capacity to handle more projected growth in traffic volume without forklift hardware upgrades, separation of content and functionality for increased server control and flexibility, traffic/stream statistics providing information about end users.

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