Online Travel Agent Sees Sales Increase by 6.75% With VeriSign Extended Validation SSL Certificates

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Executive Summary

Founded in November 2004, is an online shortcut to tens of thousands of hotel rooms worldwide. As part of a publicly listed national travel company, it has negotiated great deals with leading hotel chains, which makes it an attractive, fast and cost-effective way for consumers to book rooms. The challenge was to provide prospects and customers with an extra level of reassurance to demonstrate its trustworthiness and to be as respectable and reliable as other leading Web sites. deployed VeriSign Secure Site Pro with EV SSL Certificates and VeriSign Secured Seal.

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