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OUA's value proposition is to provide flexible, quality courses in an open environment. In order to deliver on that value proposition, OUA needs an in-depth understanding of the needs of students seeking courses.
As the business grew, it created ever-increasing demands for reporting and analysis in areas such as marketing, academic products and operations. However, with a growth rate of over 20 percent per year, the range and volume of data was exceeding the capabilities of the organisation's existing reporting and analysis tools.
Find out how Open University managed to improve data accessibility to enable better and faster fact-based decision-making, increase productivity and business efficiency and more.
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