Channel Investigate

OSTG Increased Its Income From International Traffic With Google AdSense and AdSense Link Units

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Executive Summary

Founded in 1996, OSTG (Open Source Technology Group) started out as the tech network Andover.net. Its mission was to provide unbiased content, community and commerce for an audience of Linux and open source users and developers. OSTG decided to try link units, although link units began producing results right away, OSTG realized there was a way to maximize the benefits even more. OSTG therefore began serving link units specifically to its international traffic, replacing U.S. targeted ad campaigns, on the Sourceforge.net homepage. OSTG deployed Google AdSense with link units are relevant, potentially interesting to the user, and don't stick out as ads.

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