Overtoom Project Proves Worth of SAS-Based Predictive Model

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Executive Summary

Customer intelligence solutions can prove highly successful in optimizing marketing activities. Overtoom International, market leader in office and warehouse supplies, used SAS solutions to fine-tune their marketing campaigns. SAS partner Python Predictions encouraged Overtoom to review their selection of targets for every marketing action. The result was proof that predictive analytics lead to an increased turnover and/or a smaller marketing budget.

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