P&C Insurer Embraces E-Signatures to Improve Direct Sales

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Executive Summary

This case study highlights the experience of a large North American P&C insurance company with securing customer signatures on insurance applications and policies. Because of the strategic nature of this project, the name of the insurer has been made confidential. It needed to devise new internal systems and processes that would assist customers in signing the forms properly. A project team was formed to develop a business case for an electronic signature capability via the Internet. This would enable customers to more easily sign their consent on applications for insured motorist forms. The project team, composed of 10 representatives from sales, IT and the business, constructed a return-on-investment projection to achieve reduced mailing costs.

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