Channel Investigate

P&G's Logistics Revolution: Co-CreatingValue

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Executive Summary

P&G has one of the most progressive procurement organizations. In a highly competitive industry of consumer packaged goods, it was essential for P&G to know consumers' pulse and understand their needs better than its competitors. Under such conditions, P&G turned towards cost-cutting strategies and realized that its success would lie in its ability to connect with the consumers and reach the fragmented retailers across the globe - from small street shops to megamalls; all without losing focus on bottom-line cost efficiencies. Hence, it reinvented its supply chain with a focused approach to the end user. P&G redefined its supply chain strategy under the leadership of Keith Harrison (Harrison), head of its global product supply division.

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