Pacific Sunwear: Retailer Gains Valuable Store Feedback, More Time for Selling, With Portal
Walk into any of the 852 Pacific Sunwear stores throughout the United States and Puerto Rico, and one can almost feel a bit of the California sunshine. The retailer of casual apparel for teens and young adults focuses on youth culture as a key differentiator, but its employee portal was based on green-screen technology that was older than many of the store's employees. To update its portal, which ran on the point-of-sale system, Pacific Sunwear chose Microsoft Office SharePoint Server 2007 and related technologies. As a result, the company has vastly enhanced the communication with its stores, receiving 3,400 pieces of employee and customer feedback a year. With less time spent on administration, employees have more time to dedicate to sales.