Networking

Pacific Sunwear: Retailer Gains Valuable Store Feedback, More Time for Selling, With Portal

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Executive Summary

Walk into any of the 852 Pacific Sunwear stores throughout the United States and Puerto Rico, and one can almost feel a bit of the California sunshine. The retailer of casual apparel for teens and young adults focuses on youth culture as a key differentiator, but its employee portal was based on green-screen technology that was older than many of the store's employees. To update its portal, which ran on the point-of-sale system, Pacific Sunwear chose Microsoft Office SharePoint Server 2007 and related technologies. As a result, the company has vastly enhanced the communication with its stores, receiving 3,400 pieces of employee and customer feedback a year. With less time spent on administration, employees have more time to dedicate to sales.

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