Data Management

Panorama Case Study: Cox Ohio Publishing

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Executive Summary

Cox Ohio Publishing is a group of nine newspapers, including The Dayton Daily News. The Dayton Daily News had a circulation of 200,000 and was experiencing declines for the past decade. Declining circulation required new data, CRM technology and innovative marketing initiatives to reverse the losses. An integrated decision support and CRM application built on SQL Server, OLAP Services and Panorama's NovaView BI Platform OLAP query and analysis tool.

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