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A leader in medical software development and support application's two main user groups, the laboratory workers and the administrative supervisors, are diverse in requirements and goals. In the lab, technicians needed a repeatable and robust process for manufacturing blood products, such as creating a pool or performing a conversion. Additionally, the software must work at times with the use of a hand scanner only (no keyboard or mouse). Pathfinder applied its proven user experience design process to create an intuitive and ergonomic product. At the core of their methodology is the identification of key user types, or personas. Each persona was researched in terms of goals, physical workspace, and application-use scenarios.
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