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JustAnswer needed to increase the number of questioners coming to the site, to increase the number of experts to provide answers on the site, to respond to trends and popular queries quickly and to expand internationally. It got to advertise with Google AdWords to target people searching for certain topics, to use Google's content network for contextual advertising on relevant sites domestically and internationally, specify individual content network locations for their ads with placement targeting, use enhanced campaign structure with larger and placements together target specific pages within larger sites and use Placement Performance reports to evaluate efficacy of sites.
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