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Rome-based Birra Peroni the leading brewer of Italian premium lagers, wanted to improve coordination and collaboration of its iconic marketing campaigns and trade marketing activities in Italy. Previously, the company relied on spreadsheet software, but lacked the tools to track and analyse the results of promotions at their events. Working with two Microsoft Gold Certified Partners in Italy, Ecobyte Technology and Istante, Peroni migrated to Microsoft Office SharePoint Server 2007 collaboration technology as the most cost-effective control environment for its marketing cycle planning. Planning, approval, reporting and analysis of a campaign or promotion, which used to take between one week and one month to produce, is now available in near real time.
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