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Personalizing the Travel Experience - For Profit!

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Executive Summary

Located in Lethbridge, Alberta, the Best Western Heidelberg Inn is a member of the Best Western hotel chain. In the highly-competitive travel accommodation industry, travelers have a wide array of accommodation options available to them - making it very easy for them to substitute away from a particular hotel in favor of another. In this environment, hotels are pressed to do everything they can to ensure that each traveler's experience is positive and memorable. Today, the Best Western Heidelberg Inn is proactively searching for profitable groups of travelers - rather than waiting for travelers to find the hotel with Maximizer. Now they are ready with detailed Maximizer profiles of prospective hotel guests. Details of past stays, phone conversations, responses to previous email messages - even special events like birthdays are captured in the system to further tailor future interactions. This leaves guests with the sense that one genuinely cares about making their trip as enjoyable as possible. Based on the very reasonable cost of Maximizer, the return Maximizer Software is a leading provider of simple, accessible, Customer Relationship Management (CRM) solutions, providing the best value for small and medium-sized businesses. Built on a web-based architecture, Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information - through the desktop, web, or mobile device.

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