Pharmaceutical Firm Uses CRM Platform to Implement Customer-Centric Business Model

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Executive Summary

This Italian pharmaceutical company implemented Microsoft Dynamics CRM to help its transition from a product-centric culture to a customer-centric one. With the help of its Microsoft partner, Trueblue, the company customized its CRM to fit its unique sales process and to meet regulatory requirements. The CRM solution enhanced the accuracy of sales pipeline reports while increasing the productivity of salespeople.

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