Pinehill: Online Children's Store Integrates Its Web Site and CRM to Deliver Personalized Shopping Experience
The client is an computer graduate who worked with global retail companies before returning to India to start an online children's store. To assist quick growth and penetration, bringing the flexibility and convenience of online shopping to young parents. Realized that technology would have to play a key role. Outlined some key asks from the technology infrastructure to make the business a success. Microsoft Dynamics CRM 4.0 integrated with ease with the online shopping portal. It automates campaign management, while giving shoppers a personalized experience, each time they log in. The solution stores information on each child including age, sex, size, birthdays, etc. to share latest offerings especially around occasions.