Software

Pioneer Provider of Vehicle-Pricing Information Uses Technology to Expand Reach

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Executive Summary

For many decades, the Kelley Blue Book has served as the leading source of vehicle-pricing information for car buyers, sellers, manufacturers, dealers, and financial institutions. Since the mid-1990s, the company behind that publication has used the Internet to deliver its much-sought-after information. To do this successfully, Kelley Blue Book recently implemented a development environment consisting of the Microsoft .NET Framework 3.5, Visual Studio 2008, Silverlight, Windows Presentation Foundation, and ASP.NET Model-View-Controller. With these technologies, Kelley Blue Book is automating user-interface testing, deploying a single code set for business logic across multiple user interfaces, implementing powerful zoom capabilities, and customizing solutions for a variety of mobile devices.

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