Tech Industry

Portugal-Based Software Firm Uses Online Services to Expand Internet Advertising Business by 50 Per Cent, Establishing a Far-Reaching International Presence

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Executive Summary

Founded in 1998, Multivector is a leading Portugal-based online advertising business. The firm has been a specialist player in the online advertising market for more than a decade. To increase the number of customers and leads, company needed to reach out to publishers and find a simple, risk-free way for them to connect with advertisers. It sounds straightforward, but it was a real challenge for company's strategists and developers. Although it took an enormous effort on the part of Multivector and its developers, the solution was as simple as the problem. Called AdClip, this online service can be accessed by any advertiser, from real-estate companies to individuals with only one or two items to sell.

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