E-Commerce

Poshcuffs Drives Conversions With Bing

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Executive Summary

As an internet start-up, Poshcuffs offers an impressive variety of options for every budget, from oval gold-plated cufflinks decorated with an onyx inset to novelty brushed steel cufflinks featuring "Bonde babes." Poshcuff's challenge is driving conversions on a limited marketing budget. To master this challenge Poshcuffs began running campaigns on Bing in September 2009. Co-owner of Poshcuffs, immediately found a Bing benefit that wasn't available through Google or Yahoo - the ability to set up different campaigns for different landing pages.

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