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Procter & Gamble (P&G) is one of the world's leading manufacturers of consumer packaged goods. The company markets nearly 300 brands to approximately five billion consumers in more than 160 countries. Procter & Gamble wanted to support innovation among geographically dispersed development teams and speed time-to-market and reduce costs. The challenge was to provide virtual 3D design reviews. The company incorporated Teamcenter lifecycle collaboration technology into desktop software environment and used Teamcenter for visual product collaboration among employees and suppliers.
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