Business Intelligence

Procter & Gamble: Trade Promotion Management

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Executive Summary

Against ever growing competition in the consumer goods industry, P&G saw an opportunity to streamline its trade promotion management capabilities. The primary challenge was the lack of a standardized, global solution to manage, track and analyze trade promotion spending across its far-flung enterprise. For help in creating the standardized trade promotion management capability, P&G turned to a team of resources from Accenture, HP and Oracle Corporation. This team leveraged its deep industry experience to help shape the global trade promotion management solution for P&G.

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