Leadership Investigate

Product Development Through Continuous Improvement

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Executive Summary

"Corus is part of the Tata Steel Group, the world's sixth largest steel producer. This case study focuses on how Corus used its knowledge and experience of Continuous Improvement (CI) to win new business. Continuous improvement is a tool that gives competitive advantage. This means the business can move ahead of competitors and increase its market share. Using skills and expertise in a structured way enables an organisation to create better processes and products. Corus used CI to support its New Product Development (NPD), enabling it to meet the needs of its customers more closely. Developing innovative products through continuous improvement is at the heart of Corus' business strategy.

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