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Provo Craft & Novelty, Inc. (Provo Craft) is the leading designer and marketer of electronic cutting systems, marketed primarily under the Cricut brand, and related craft products in the United States. Provo Craft has continued its strong financial performance since BAMLCP's investment and recently launched its newest product, the Cricut Cake, which is specifically designed to bring technology to the cake decorating market. BAMLCP is currently working with the Provo Craft management team on a series of strategic initiatives that position the Company for continued growth.
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