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Teenagers rarely visit bookshops or libraries. This created a dilemma for Penguin Books, a publisher of many titles for young adults. How could teens be persuaded to read books when they prefer to get most of their information from the Internet? How could they be encouraged to talk about books when they would rather watch videos or chat online? After researching teens' reading habits, Penguin teamed up with Microsoft Office SharePoint Server 2007 developers Content and Code to produce a Web site using social networking, videos, and blogging to encourage teens to talk about reading, a pastime not usually associated with the online activities of teenagers.
- Format: WORD
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