Publishing Firm Improves User Experience, Increases Revenue With Mapping Solution

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Executive Summary

Finland-based publishing company Sanoma News wanted to incorporate interactive mapping into its Web sites to provide users with a rich and informative online experience. It built three solutions based on Bing Maps for Enterprise mapping technology where users can search local news stories, explore a local directory, and post travel advice. Consumer response has been enthusiastic, boosting the number of visitors to the site and generating additional revenue.

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