Publishing Giant Creates Innovative Web Based Service for Small-Business Market

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Executive Summary

Quark changed the course of traditional publishing with its QuarkXPress desktop publishing software. Today, the company provides publishing solutions to customers around the world across multiple channels. To reach more customers in the huge but fragmented small-to-midsize business market, Quark wanted to offer a service combining the flexibility of Web-based computing and the richness of PC-based software. It used the Windows Azure platform and Microsoft development tools to create Quark Promote, a service through which customers use professionally designed templates to create customized marketing materials that can be picked up at a neighborhood printer or received by mail. The service lets Quark tap into the Web-to-print market, helps its business partners increase revenues, and provides customers with an easy, affordable way to create high-quality marketing materials.

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