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This paper is a case study in how Message Systems applied their email messaging solution to solve the business problems being faced by Puresend. Puresend is a web-based email service provider (ESP) that delivers email campaigns for some of the world's largest, most demanding email marketers. Puresend's years of in-market performance and continuous product improvement, custom attention to changing user needs, and 24x7 monitoring and support has driven the ESP's growth. However, the escalating volumes of spam, phishing and spoofing have led ISPs to take aggressive countermeasures to block unwanted email generated by illegal senders, making it increasingly expensive and difficult for legitimate senders to get email into prospect and customer inboxes. Thus, to respond to changing ISP requirements, Puresend replaced its email appliances with Message Systems Delivery Manager in late 2005. One of the benefits of using Message Systems for Puresend was the ability to control throttling by receiver, which helps by not overburdening the ISPs. Puresend also takes advantage of Message Systems IP segmentation to provide dedicated unique IP addresses or sets of IP addresses to its customers as part of its service package at no additional charge. The paper discusses the advantages to Puresend's business offered by Message Systems, including a two-third reduction in email server use.
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