Quick-Service Restaurant Delivers to Consumers Through Xbox LIVE

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Executive Summary

Every day over 130 million people eat at Quick-Service Restaurants (QSR) s. With over 200,000 restaurants to choose from, the QSR space is highly competitive. To break out from the crowd and connect with its male, 18-34 target audience, a leading QSR chain turned to Xbox LIVE. With more than 93% of the Xbox LIVE audience frequenting QSRs, the Xbox LIVE platform delivers an experience that promotes interactivity and social connections directly to its consumers.

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