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R.L Polk & Co. has served the automotive industry since 1922, providing a variety of analytical and statistical data services. R.L. Polk realized it needed to make a change to preserve its competitive advantage in the marketplace, amid significant industry, regulatory, and technology changes. Previously, R.L. Polk ran its databases on a mainframe, which was very reliable, but did not allow the company to deliver data in real-time to its customers. In late 2004, R.L. Polk embarked on a comprehensive business process reengineering program called re-FUEL and decided to replace its mainframe system with an open environment based on Oracle Database with Real Application Clusters.
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