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RE/MAX Ontario-Atlantic Centralizes Critical Business Data Using Dynamics CRM

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Executive Summary

RE/MAX Ontario-Atlantic Canada Inc. is a leading real estate organization in Canada with more than 8,300 sales associates and 330 offices. The company has aggressive growth targets and was looking to automate the tracking and targeting of potential RE/MAX franchisee candidates. Working with Microsoft Gold Certified Partner, Brodie Computes Inc., RE/MAX Ontario-Atlantic developed and deployed a custom CRM solution based on Microsoft Dynamics CRM. The Microsoft CRM solution allowed RE/MAX Ontario-Atlantic to standardize processes and improve support for their Franchise Sales and Development departments. Today, Microsoft CRM delivers deeper business insight into broker and agent prospects, helping head office staff make more informed business decisions.

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