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Indiabulls Real Estate Ltd (IBREL) was established in 2005, by the parent organization, Indiabulls Group to enter into the Indian real estate market. In the first few years, IBREL was using Microsoft Office Excel worksheets to manage data and operations. This led to discrepancies and delays that affected the sales pipeline. A centralized system for effective lead management was thus the prime requirement. With the help of Direction Software Solution, IBREL implemented Microsoft Dynamics CRM 4.0. The solution automates sales related processes, ensures customers' loyalty and saves time.
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