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Founded in 1988, Supertech Limited, a premier real estate developer, constantly works towards creating new benchmarks of architectural excellence in the contemporary global environment. Supertech used disparate applications to manage internal processes which led to inconsistent and inaccurate sales pipeline information. The company desired a centralized system for tracking leads and customer queries. To mitigate the existing issues, Supertech with the help of Religare Technova opted for Microsoft Dynamics CRM 4.0 to track all its customers' queries and requests and make information management more structured and strategic.
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