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Quanam wanted to consolidate business information from offices in different countries to improve control and follow-up of the company's business activities and create an up-to-date database of clients, prospects, accounts, and contacts to enable follow-up and forecasting of sales opportunities online and in real time. The challenge was to improve administration to help the finance and marketing departments to increase the company's productivity and competitiveness and optimize the use of human resources for all of the company's technical consulting projects. Quanam implemented an integrated customer relationship management infrastructure, consolidating information and business activities from 10 Latin American offices and created a database of client profiles, contacts, prospects, and accounts, extending visibility of sales procedures and facilitating timely decision making.
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