Red Wing Hits Its Stride With UPS

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Executive Summary

Top boot manufacturer finds international turnkey solution in UPS Trade Direct. For a century, Red Wing Shoe Co. Inc., based in the Mississippi River town of Red Wing, Minn., has been turning out premium-quality leather work boots for workers from the docks of the Pacific to the skyscrapers of Manhattan. Its signature boots, prized for comfort and durability, are still manufactured in the United States at facilities in Red Wing; Potosi, Mo.; and Danville, Ky. With its recent expansion into other brands manufactured abroad, the company has doubled production, improved profitability and broadened its customer base. Red Wing relies on UPS to handle deliveries and provide technology solutions.

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