Data Management

Redlands Chamber Of Commerce: ESRI Business Analyst Online Helps Attract New Business To Redlands

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Executive Summary

Redlands, California, known as the "Jewel of the Inland Empire," is situated almost halfway between Los Angeles and Palm Springs. Its diverse workforce and population makes this small town unique in the area. One of the Chamber's biggest challenges is recruiting new businesses to the area. It previously relied on nontechnical methods such as touting the area's appearance, quality of life, and reasonable land prices. The Chamber knew it must provide accurate data that proved Redlands was a viable area where businesses could succeed. The Chamber turned to ESRI for help and was shown Business Analyst Online, which provides on-demand reporting and mapping. Using Business Analyst Online, several demographic data reports and a map of the proposed location were generated.

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